Ambition Empower Leadership with Kim Goodwin


Ambition Empower is a subscription service where thought-leaders in UX, service design, and product design helps you and your team to grow. It is optimized for your busy life, allowing you to spend as little as one hour per week, and still stay ahead of the competition.

Check out the different tracks, and select which one(s) to follow.

Spend just one hour per week with curated content or live collaborative sessions.

Grow as an individual, with your team, and with all Empower members.



Each Empower track is divided into 4-week-long topics. A topic on the Design Research track can, e.g., cover how to improve collaboration with stakeholders, and a topic on the AI and Design track can, e.g., cover how to use Large Language Models as a designer.

By choosing tracks and topics aligned with your business priorities and personal interests, you can customize your learning experience. This ensures you gain the knowledge and skills to benefit your organization and help you grow.

Empower diplomas in the app.


“What makes it different? That it's easy and straight to the point. I learn a lot 
without wasting time.”

- Nalla Faye, Director of Design, H&M

“Ultimately, it is all about how we can build better products. Empower, and everything we learn, inspire us to explore new ways of working.”

- Maria Redström & Johanna Altenstedt
UX Research & Design, TIBCO Spotfire


The tracks are never outdated. The leaders plan the content and relevant topics two to three months ahead, both to cover what’s new and also to adapt to the needs of the members.

AI and Design with Pontus Wärnestål

The track is continuously updated but includes:

  • How to use AI-powered design to enhance overall user experience and customer satisfaction
  • Organizational values and ethical use of AI
  • How to continuously improve your design practice
  • Use cases for generative and other types of AI
  • AI-powered UX design to differentiate your business
  • ... and more

Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).

Behavioral design

The track is continuously updated but includes:

  • How to design to encourage particular decisions
  • The impact of social norms and how to use them in design
  • How wording and images affect the urge to take action
  • How to design for habit formation
  • Why gamification often fails and what to do about it
  • System 1 and System 2 thinking and how to design for them
  • ... and more

Susan Weinschenk is the author of 8 books that have been translated into more than 10 languages, including How To Get People To Do Stuff, and Neuro Web Design. She has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc.

Book - Susan 2
Track image

The track is continuously updated but includes:

  • Facilitating & making better decisions
  • Adapting your team’s approach to the organization’s culture
  • Influencing stakeholders and organizational values
  • Hiring effectively, and coaching people at multiple levels
  • Design Ops for scaling processes & teams
  • ... and more

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. She is a Design & Product leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.

Book - Kim
Design Research

The track is continuously updated but includes:

  • How to get stakeholders to see research as a strategic tool
  • How to calculate ROI for your research plans
  • How and why to work with specific metrics in your research
  • The benefits and the challenges of continuous discovery
  • How to quantify qualitative data, even with few participants
  • ... and more

Susan Weinschenk is the author of 8 books, including 100 Things Every Designer Needs To Know About People, Neuro Web Design, and How To Get People To Do Stuff. She has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc.

Book - Susan
Michelles design systems track

The track is continuously updated but includes:

  • Foundations; components, patterns, tokens, etc.
  • Establishing processes, governance, and guidelines
  • Identifying roles for your design system team
  • Measuring the success and impact of design systems
  • Best practices on documentation
  • How to get product teams to adopt your design system
  • How to get buy-in from upper-level stakeholders
  • ... and more

Michelle Chin is a Design Advocate at zeroheight. She helps companies of all sizes and experiences to untangle the challenges they’re facing with their design system. Her 20+ years in the business include roles such as Principal Product Designer, Design Manager, Principal DesignOps Manager, UX Strategist and UX Designer. Michelle also co-hosts the excellent UX In Real Life podcast.

Track image

The track is continuously updated but includes:

  • Accessibility, inclusive & universal design, and digital ethics
  • Value systems and how we prioritize our actions
  • How to talk about ethics in teams and with decision-makers
  • Digital consent and GDPR
  • The ethical benefits of co-creation and co-design
  • Long-term thinking and the benefits to business
  • ... and more

Per Axbom is the author of Digital Compassion (2019) and Scandinavia’s foremost expert in Design Ethics. He’s a consultant in UX, accessibility, and digital strategy. Ethics is not about hindering digital progress, Per says. It’s about choosing the best direction for it.

Book - Axbom
Product management for ux people

The track is continuously updated but includes:

  • Product management and product strategy
  • Product discovery with UX, product, and engineering triad
  • Funnel optimization and growth metrics
  • Prioritizing and defending a roadmap
  • How to build an empowered team that delivers value
  • How to balance stakeholders, focus on priorities, and say No
  • ... and more

Christian Crumlish is the author of the bestselling “Product Management for UX People: From Designing to Thriving in a Product World”, The Power of Many, and a co-author of Designing Social Interfaces.

Book - Crumlish
Service design

The track is continuously updated but includes:

  • How Service Design drives vision and strategy
  • What a Service Design process looks like and how to perfect it to create great service experiences
  • How to practice Service Design in agile, SAFe, or lean orgs
  • What are the most useful methods and approaches?
  • ... and more

Chris Risdon (currently, previously at, e.g., Adaptive Path, CapitalOne, GetAround, and IBM) is a co-author of the Service Design book Orchestrating Experiences: Collaborative Design for Complexity. Chris has led and grown design teams at numerous startups as well as large enterprises.

Book - Risdon

The track is continuously updated but includes:
- Good Figma habits that make you more efficient
- Creating UI design that can easily be implemented by developers
- Working with a team, even if you are the only designer
- How to make reusable components that make sense
- How to create realistic prototypes and where to test them
- ... and more

Georgiy Chernyavsky is a Sr. Design Specialist and Figma expert at Mastercard, taking care of the full design cycle. His priors include e.g. Broadcom, Citrix, and various startups. Georgiy is also a contributing author of the book “97 Things Every UX Practitioner Should Know” (O'Reilly, 2021).

Book - Georgiy


Join Empower and help your organization to grow. All memberships include access to ALL tracks. Prices are exclusive of VAT. Full terms and conditions are available here


Develop your skills together with 
all the Empower members.


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TEAM 1 yr

Try for a year. Stay up-to-date and grow together as a team. 


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TEAM 2 yrs

Grow together as a team 
and improve your way of working.


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Unlock continuous development 
for the whole organization.

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