Artificial Intelligence is rapidly becoming a fundamental part of many of the products and services we use: everything from email to vacuum cleaners to music services. Yet, if there’s one phrase that is sure to give design leaders and designers anxiety and imposter syndrome, it’s “AI.” This technology is everywhere and more is coming. What is it? How do you design for it? What are the pitfalls? How do you sift through the jargon to know what’s real? How do you hire for it? The short answer is that it’s a rapidly-changing field, and these answers are changing all the time.
Knowledge about nudging, gamification, and behavioral psychology is essential. The more you and your team know and understand people and behavior, the better products and services you can create, and the more you can motivate people to take action. New research on brain science and behavioral science has expanded our understanding of ourselves. In this track, we will explore both the foundational and latest research in behavioral psychology and how to apply that to our work.
Regardless of whether your focus is design or product, your job as a leader is to improve the organization’s ability to deliver the right experience. Your organization is a unique combination of life stage, industry, culture, skill levels, structure, resources, and other factors. As a leader, you have a unique combination of strengths that make some situations easier than others.
Research is critical if you want to reach stakeholders and if you want to ensure that your design decisions have maximum impact. I’ve got lots of ideas of what to cover in this track, including innovative ways to do research, how best to communicate research results to stakeholders, calculating the ROI of research, and much more.
Awareness of how design can affect wellbeing is growing, acknowledging that design not only solves but also creates problems. It is increasingly expected that you balance your concern for business value with the outcomes and impact of the work that you and your team put forward. But how do you work intentionally to mitigate negative outcomes? How do you find and bring attention to the many harms that may arise? How do you resolve issues where one group gains and another pains from the same solution?
As organizations mature, they tend to shift to a product mindset. This opens up great opportunities for senior UX people to grow and take on Product Management roles and/or responsibilities.
If you’re already practicing UX in the context of a product team, or if you’re preparing to transition to a product-oriented organizational model, or if you are being asked to fulfill a quasi-product role in addition to your UX responsibilities, then you’ve got good reasons for wanting to understand what makes product managers tick and what product management is really all about. Or maybe you’ve started wondering if you want to be a Product Manager, or perhaps you’ve already made the move…
Regardless of your reason, welcome to Product Management for UX People.
The track – starting in September – will cover all you need to thrive in a product world, e.g.:
Product management and product strategy
Product discovery with UX/research, product & engineering triad
Funnel optimization and growth metrics
Prioritizing and defending a roadmap
Working through conflicts (“group therapy”)
The 8 pillars of product culture
How to build an empowered product team that delivers value
How to balance stakeholders, focus on priorities, and say No
Where to put product in your org chart
Christian Crumlish is a product and UX leadership consultant at Design in Product. He is currently leading the product management of covid19.ca.gov in California. He’s a former startup mentor at Code for America, head of product at 7 Cups, winner of the 2016 Stanford Medicine X Prize for health systems design, and a 2019 World Economic Forum Pioneer. He was also a Senior Director of Product at CloudOn (sold to DropBox), Director of Messaging Products for AOL (AIM), and the last curator of the Yahoo design pattern library. He is the author of the bestselling Product Management for UX People: From Designing to Thriving in a Product World, The Power of Many, and a co-author of Designing Social Interfaces.
Most economies are dominated by services, not physical products. From traditional healthcare services to the latest pizza delivery services, our lives are ever-dominated by services we engage with. Companies are realizing they need to transform their business by connecting their experience end-to-end, across digital and physical channels, to provide a true service experience. That requires going beyond the screens to create intentional, meaningful experiences and interactions across the whole customer journey.
In this track, we’ll discuss where service design fits in the organization, how it collaborates with other disciplines, and how it drives vision and strategy for teams and organizations.
Technology-driven companies increasingly are adopting a service-based approach that provides the connective tissue between the channels and touchpoints and time and space through which their products and services are delivered. How those services are designed is crucial to whether they provide a pleasant experience or a frustrating one. Only an in-depth and holistic understanding of customers and their journey can create experiences that provide sustainable value.
The track continually adapts to the needs of the members, but includes e.g.:
* What are the core competencies of a service designer?
* What a Service Design process looks like and how to use it to create great service experiences
* Service design, customer experience, user experience: what’s what?
* How to succeed with Service design in small start-ups, and large enterprises
* Where do service designers live in an organization?
* How to practice service design in an agile, SAFe, or lean organization
* How do service designers work cross-functionally with product managers, developers, researchers?
* What are the most useful methods and approaches? How and when to employ them.
Chris Risdon is a co-author of the Service design book “Orchestrating Experiences: Collaborative Design for Complexity” (Rosenfeld Media). He’s currently the Design Program Director for Data & AI at IBM. Chris’ priors include Head of Design for peer-to-peer carsharing service Getaround; Head of Design for the Labs division of one of the largest US banks, Capital One; and Design Director for Adaptive Path, the pioneering experience design consultancy. Chris has introduced and advanced new methods in design, teaching thousands of design professionals and students, and has led and grown design teams, including service design practices at startups and large enterprises. Follow him on Twitter @chrisrisdon.
With more than 2.5 million downloads, UX Podcast is one of the world’s biggest podcasts for design and product people. There are just so many classic episodes with people like; Indi Young, Brad Frost, Erika Hall, Jeff Gothelf, Kate Rutter, Melissa Perri, Mike Monteiro, Alan Cooper, Brad Frost, and Luke Wroblewski. And more are coming!
Now… going forward… all podcasts will be recorded exclusively together with the members of Ambition Empower!
Join this track to get backstage access with James Royal-Lawson, Per Axbom, and meet some of the world’s most outstanding and most exciting design and product people – LIVE – at least once a month.
That this track does not include weekly tasks or preparations, you just join the sessions and enjoy!