Knowledge about nudging, gamification, and behavioral psychology is essential. The more you and your team know and understand people and behavior, the better products and services you can create, and the more you can motivate people to take action.

New research on brain science and behavioral science has expanded our understanding of ourselves. In this track, we will explore both the foundational and latest research in behavioral psychology and how to apply that to our work.

Topics will e.g. include:

• How to design to encourage particular decisions
• The impact of social norms and how to use them in your designs
• Unconscious instincts and how your messaging, wording, and images might affect the urge to take action
• Habit formation and conditioned responses – how actions become habitual, and how to design for habit formation
• When rewards do and don’t work, why gamification often fails and what to do about it
• How to encourage the desire for mastery as a motivator through your design decisions
• Why some things grab our attention and others don’t, and how to design to get attention
• Generational differences in thinking and behavior and their impact on the design decisions you make
• System 1 and System 2 thinking and how to design for one vs. the other

Every week Susan Weinchenk provides one hour of carefully selected recommendations on what to read, watch, or listen to stay ahead. The monthly 1h live sessions with Susan typically start at 15:00 CET/CEST. Once you sign up, you'll receive calendar bookings well ahead of each session.

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Interested in other topics? Check out all of the Empower tracks here!