Design Research

Most designers and decision-makers would agree that research and discovery is important to design innovative and useful products and services. But few stakeholders realize the full potential.

In order to unleash the power of design research for continuous innovation, we have to combine methods from qualitative research, quantitative research, and theories from behavioral psychology. We must also establish processes and deliverables that meet the needs of executive decision makers, designers, and development teams.

The track continually adapts to the needs of the members, but includes e.g.:

  • How to get stakeholders to think of research as a strategic tool.
  • How to calculate ROI for your research plans.
  • How and why to work with specific metrics in your research.
  • The benefits and the challenges of using continuous discovery.
  • How to quantify qualitative data, even with few participants.
  • How to set learning goals for your research to drive your methods and protocol decisions.
  • How to recruit “hard to get” participants – innovative ideas for recruiting.
  • How to get stakeholder buy-in to the research plan ahead of time, and why this is so critical.


Interested in other topics? Check out all of the Empower tracks here!

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits. She is the author of 8 books that have been translated to more than 10 languages, including 100 Things Every Designer Needs To Know About People, Neuro Web Design and How To Get People To Do Stuff.


The price includes a 12-month membership with full access to all the tracks. Prices are exclusive of VAT. Full terms and conditions are available here.


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