As organizations mature, they tend to shift to a product mindset. This opens up great opportunities for senior UX people to grow and take on Product Management roles and/or responsibilities.

If you’re already practicing UX in the context of a product team, or if you are being asked to fulfill a quasi-product role in addition to your UX responsibilities, then you’ve got good reasons for wanting to understand what makes product managers tick and what product management is really all about.

Or maybe you you want to be a Product Manager, or perhaps you’ve already made the move…

Regardless of your reason, welcome to Product Management for UX People.

This track covers all you need to thrive in a product world, e.g.:

• Product management and product strategy
• Product discovery with UX/research, product & engineering triad
• Funnel optimization and growth metrics
• Prioritizing and defending a roadmap
• Working through conflicts (“group therapy”)
• The 8 pillars of product culture
• How to build an empowered product team that delivers value
• How to balance stakeholders, focus on priorities, and say No
• Where to put product in your org chart

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Interested in other topics? Check out all of the Empower tracks here!