Join us for a Afterwork with Pontus Wärnestål and Ambition Empower! The topic… What happens to design when interaction is no longer just visual?
For years, UX and product design have been centered around screens. We’ve refined how we design visual interaction. We’ve built design systems for components, patterns, and flows. We know how to think in layouts, states, and interfaces.
But something is changing.
As AI becomes part of real products and complex environments, interaction is no longer only visual. Designers and product teams are now facing a new challenge:
- How do we design conversations?
- How do we design behaviors?
- How do we design personality?
And perhaps most importantly: how do we do this in a systematic, professional, and reusable way?
This shift is already happening in industries where attention, safety, and speed are critical, such as the automotive industry, where AI voice assistants are becoming part of the driver environment. In these contexts, there is no room for vague interaction. Dialogue must be precise, predictable, and well-designed.
This is where the idea of a Conversational Design System (CDS) emerges, applying design system thinking not only to screens, but to dialogue and voice interaction.
On February 26 in Malmö, we invite designers, UXers, product people, and innovators to an afterwork at Minc where we explore what this shift means in practice.
We are very happy to welcome Pontus Wärnestål (PhD), designer, researcher, and author of Designing AI-Powered Services, who will share hands-on insights from his work with AI voice assistants in the automotive industry and explain how conversational design can become more systematic, accurate, and effective.
We will also introduce Ambition Empower and how we create spaces for continuous growth, shared learning, and meaningful conversations for design and product teams who want to stay ahead of where the profession is heading.
This is an evening for anyone working with design, product, UX or innovation who is curious about what’s next and who values learning together with peers facing similar challenges.
Thursday, 26 February
Minc, Anckargripsgatan 3, 211 19 Malmö
Light refreshments and drinks will be served
➡️ Registration is required – Sign up here!
Program
16:30 Welcome & mingle
17:00 Presentations begin
- Ambition Empower – Continuous growth for design and product teams
Jane Murray, Co-founder of Ambition - Designing for Conversation
Pontus Wärnestål, Domain Leader at Ambition Empower - Q&A
18:00 More mingling
19:30 Thank you for today
If you have any questions contact Jane Murray on
➡️ Registration is required – Sign up here!
