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Ambition Empower is a professional development program for everyone within design and product leadership, UX, service design, and innovation.
Among our 100+ members you’ll find peers from H&M, SVT, Bosch, Hemnet, Atlas Copco, ASSA Abloy, Zington, Electrolux, mat.se, and many others.
Our ambition is to empower our members – to help both you and your organization to grow.
Empower is all about life-long learning. The membership gives you access to a number of tracks, covering a range of topics, each central to be able to create truly great products and services.
Intermediate to advanced level. Regardless of whether your focus is design or product, your job as a leader is to improve the organization’s ability to deliver the right experience. Your organization is a unique combination of life stage, industry, culture, skill levels, structure, resources, and other factors. As a leader, you have a unique combination of strengths that make some situations easier than others.
The track continually adapts to the needs of the members, but includes e.g.:
Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. She is a Design & Product leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s as well as startup clients in varied industries, including healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. Earlier in her career, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco, for 12 years.
Beginner to intermediate level. Most designers and decision-makers would agree that research and discovery is important to design innovative and useful products and services. But few stakeholders realize the full potential.
In order to unleash the power of design research for continuous innovation, we have to combine methods from qualitative research, quantitative research, and theories from behavioral psychology. We must also establish processes and deliverables that meet the needs of executive decision makers, designers, and development teams.
The track continually adapts to the needs of the members, but includes e.g.:
Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits. She is the author of 8 books that have been translated to more than 10 languages, including 100 Things Every Designer Needs To Know About People, Neuro Web Design and How To Get People To Do Stuff.
Intermediate to advanced level. Artificial Intelligence is rapidly becoming a fundamental part of many of the products and services we use: everything from email to vacuum cleaners to music services. Yet, if there’s one phrase that is sure to give design leaders anxiety and imposter syndrome, it’s “AI.”
This technology is everywhere and more is coming. What is it? How do you design for it? What are the pitfalls? How do you sift through the jargon to know what’s real? How do you hire for it? The short answer is that it’s a rapidly-changing field, and these answers are changing all the time.
The track continually adapts to the needs of the members, but includes e.g.:
Chris Noessel, designing AI solutions for IBM by day, writing books and novels on AI and sci-fi by night. No designer, anywhere on the planet, gets AI and design the way Chris does. Chris is a former leader at Cooper, San Fransisco, co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face, 4th Edition (Wiley, 2015), and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017). Recently he’s begun publishing sci-fi short stories, and he’s is currently contemplating books about meaning machines and interfaces that improve their users.
Beginner to advanced level. Awareness of how design can affect wellbeing is growing, acknowledging that design not only solves, but also creates problems.
It is increasingly expected that you balance your concern for business value with the outcomes and impact of the work that you and your team put forward. But how do you work intentionally to mitigate negative outcomes? How do you find and bring attention to the many harms that may arise? How do you resolve issues where when one group gains and another pains from the same solution?
In this track you will learn to manage ethical decision-making and lead with compassion. I will strive to provide a safe environment for you to recognise and discuss difficult choices, and offer practical tools and guidance for more easily managing those choices.
The track continually adapts to the needs of the members, but includes e.g.:
Per Axbom is the author of Digital Compassion (2019), and Scandinavia’s foremost expert in Design Ethics. He’s a consultant in UX, accessibility and digital strategy. Ethics is not about hindering digital progress, Per says. It’s about choosing the best direction for it. Per is often invited to speak at international conferences. You can hear his voice as one of the two hosts on UX Podcast, follow him on Twitter, and buy his handbook Digital Compassion (2019).
As our profession keeps developing, the number of tracks will grow, and the tracks themselves will evolve. This is just the beginning.
To be announced
We’ll keep this one to ourselves a bit longer. But… you’ll like it!
Your suggestion?
What would help YOU and your organization move forward? Tell us!
The price includes a one year membership with access to ALL the tracks, including all the online meetings, and all of the curated recommendations. Prices are exclusive of VAT. Full terms and conditions are available here.
Develop your skills
11 995 SEK
per member
(~EUR 1 199)
Grow together as a team
9 995 SEK
per member
(~EUR 999)
Develop your organization
Let’s talk!
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Contact Jane Murray, or check out the Frequently Asked Questions, to learn more about Ambition Empower.
+46 736 69 59 68