To create the best products and services possible, and to hire, and keep, the best design and product professionals, organizations need to support the growth of their employees.

Ambition Empower is a subscription service where thought leaders within UX, service design, and product design helps you and your team to grow. It is optimized for your busy life, allowing you to spend as little as one hour per week, and still stay ahead of the competition.

Learn from the very best. A team of the world’s greatest experts help you grow.

Spend just one hour per week with curated content or live collaborative sessions.

Grow as an individual, with your team, and with all Empower members.



“What makes it different? That it's easy and straight to the point. I learn a lot 
without wasting time.”

- Nalla Faye, Director of Design, H&M

“Ultimately, it is all about how we can build better products. Empower, and everything we learn, inspire us to explore new ways of working.”

- Maria Redström & Johanna Altenstedt
UX Research & Design, TIBCO Spotfire


As a member of Empower you will get full access to all of the tracks – you choose which tracks to follow, and you can change as often as you like.

The track includes:

  • How do you generate AI possibilities for your organization?
  • Practical, useful definitions? What’s hype and what’s reality?
  • What is an AI Design skillset? How do you hire, or train staff?
  • How do we collaborate between Design and Data Science?
  • What are modes of agency? How do we design for them? What is conversational design?
  • ... and more

Chris Noessel, designing AI solutions for IBM by day, writing books and novels on AI and sci-fi by night. Chris is the author of Designing Agentive Technology: AI That Works for People, and he is currently contemplating books about interfaces that improve their users.

Book - Noessel

Track includes:

  • How to design to encourage particular decisions
  • The impact of social norms and how to use them in design
  • How wording and images affect the urge to take action
  • How to design for habit formation
  • Why gamification often fails and what to do about it
  • System 1 and System 2 thinking and how to design for them
  • ... and more

Susan Weinschenk is the author of 8 books that have been translated into more than 10 languages, including How To Get People To Do Stuff, and Neuro Web Design. She has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc.

Book - Susan 2

Track includes:

  • Facilitating & making better decisions
  • Adapting your team’s approach to the organization’s culture
  • Influencing stakeholders and organizational values
  • Hiring effectively, and coaching people at multiple levels
  • Design Ops for scaling processes & teams
  • ... and more

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. She is a Design & Product leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.

Book - Kim

Track includes:

  • How to get stakeholders to see research as a strategic tool
  • How to calculate ROI for your research plans
  • How and why to work with specific metrics in your research
  • The benefits and the challenges of continuous discovery
  • How to quantify qualitative data, even with few participants
  • ... and more

Susan Weinschenk is the author of 8 books, including 100 Things Every Designer Needs To Know About People, Neuro Web Design, and How To Get People To Do Stuff. She has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc.

Book - Susan

Track includes:

  • Accessibility, inclusive & universal design, and digital ethics
  • Value systems and how we prioritize our actions
  • How to talk about ethics in teams and with decision-makers
  • Digital consent and GDPR
  • The ethical benefits of co-creation and co-design
  • Long-term thinking and the benefits to business
  • ... and more

Per Axbom is the author of Digital Compassion (2019) and Scandinavia’s foremost expert in Design Ethics. He’s a consultant in UX, accessibility, and digital strategy. Ethics is not about hindering digital progress, Per says. It’s about choosing the best direction for it.

Book - Axbom

Track includes:

  • Product management and product strategy
  • Product discovery with UX, product, and engineering triad
  • Funnel optimization and growth metrics
  • Prioritizing and defending a roadmap
  • How to build an empowered team that delivers value
  • How to balance stakeholders, focus on priorities, and say No
  • ... and more

Christian Crumlish is the author of the bestselling “Product Management for UX People: From Designing to Thriving in a Product World”, The Power of Many, and a co-author of Designing Social Interfaces.

Book - Crumlish

Track includes:

  • How Service Design drives vision and strategy
  • What a Service Design process looks like and how to perfect it to create great service experiences
  • How to practice Service Design in agile, SAFe, or lean orgs
  • What are the most useful methods and approaches?
  • ... and more

Chris Risdon (currently, previously at, e.g., Adaptive Path, CapitalOne, GetAround, and IBM) is a co-author of the Service Design book Orchestrating Experiences: Collaborative Design for Complexity. Chris has led and grown design teams at numerous startups as well as large enterprises.

Book - Risdon

With more than 2 million downloads and 280+ episodes, UX Podcast is an institution. It is one of the world’s biggest podcasts for design and product people.

Follow the UX Podcast track to get backstage access to James Royal-Lawson, Per Axbom, and their exciting guests. Get inspiration from a wide variety of the world’s most outstanding and most exciting design and product people – LIVE – at least once a month.

Per Axbom is Scandinavia’s foremost expert in Design Ethics. He’s a consultant in UX, accessibility and digital strategy.


James Royal-Lawson is a digital designer with a background in Economics – a perfect combination for balancing design and business.

Book - logo


The price includes a 12-month membership with access to ALL the tracks, including all the online meetings, and all of the curated recommendations. Prices are exclusive of VAT. Full terms and conditions are available here.


Develop your skills together with 
all the Empower members.

€ 1199

per member & year


Grow together as a team 
and improve your way of working.

€ 999

per member & year


Unlock continuous development 
for the whole organization.

Let’s talk!