PROFESSIONAL DEVELOPMENT THAT WORKS

HOW IT WORKS

Ambition Empower is a membership community where thought leaders within product, CX and design help you and your team to grow. It is optimized for your busy life, allowing you to spend as little as one hour per week. Access to the annual Ambition Conference is included.

Check out the different tracks, and select which one(s) to follow.

Spend just one hour per week with curated content or live collaborative sessions.

Grow as an individual, with your team, and with all Empower members.

IN JUST ONE HOUR PER WEEK YOU WILL

PICK YOUR TOPICS

Each topic is structured into a four-part schedule, guiding you through introduction, exploration, deep dive, and reflection. By selecting topics that align with your business priorities and personal interests you can customize your learning experience.

MEET AT THE AMBITION CONFERENCE

Photo from The Ambition Conference 2025 in Stockholm
Photo from The Ambition Conference 2025 in Stockholm

Meet up with all the other members and share experiences, learn from inspiring speakers, and discuss current topics in product, CX, and design.

Last year’s event received an average rating of 4.5 out of 5:

“A wonderful afternoon that gave me lots of energy. A good, just-right level of ambitious agenda. You’re awesome!”

“Great job! I’m already looking forward to the next conference!”

If you’re already a member, make sure to block 19 May (Gothenburg) or 26 May (Stockholm) in your calendar.

If you’re not a member yet, now is a great time to join! 

WHAT OTHERS SAY

“What makes it different? That it’s easy and straight to the point. I learn a lot 
without wasting time.”

– Nalla Faye, Director of Design, H&M

“Ultimately, it is all about how we can build better products. Empower, and everything we learn, inspire us to explore new ways of working.”

– Maria Redström & Johanna Altenstedt, UX Research & Design, TIBCO Spotfire

LEARN FROM THE VERY BEST

The tracks are never outdated. The leaders plan the content and relevant topics two to three months ahead, both to cover what’s new and also to adapt to the needs of the members.

AI Lab-2
The AI Lab domain is your space to form your own opinion about AI through hands-on experimentation, honest reflection, and a community doing the same work you are. This domain emphasizes:
  • identifying real challenges where AI services can help,
  • experimenting together in a judgment-free setting,
  • critically evaluating what works and what doesn't, and
  • building a grounded perspective you can bring back to your organization.

Afra Noubarzadeh is Head of Professional Growth and a consultant at Ambition. A street and digital artist with a career across service & business design, and strategy. He focuses on helping organizations grow and designers turn complex challenges into clear, practical steps forward.

Product Management with Kim Goodwin

The Product Management domain gives you the tools to make sharp product decisions and keep teams moving, from strategy and risk to data-informed prototyping and alignment. This domain emphasizes:

  • turning strategy into clear priorities and daily direction,
  • managing safety, risk, and ethics in the age of AI,
  • using design techniques to stay grounded while moving fast, and
  • facilitation skills that get people aligned and things done.

Kim Goodwin is the author of the bestselling book Designing for the Digital Age. She is a Design and Product Leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.

Book - Kim
Design Skills for Business Impact

The Design Skills for Business Impact domain gives you the tools to make your work matter beyond the design team, influencing decisions, driving alignment, and delivering measurable value to your organization. This domain emphasizes:

  • high-impact presentations that align teams and drive decisions,
  • navigating org dynamics to increase your impact,
  • selecting the right models and frameworks, and
  • keeping quality and consistency intact as AI accelerates delivery.

Torrey Podmajersky is the author of the new book UX Skills for Business Strategy and the recently-updated Strategic Writing for UX. She’s a UX and content strategist, having helped teams solve user, business, and customer problems for Google, OfferUp, Microsoft, and many others.

UX Skills for Business Strategy
Designing AI Products

Designing AI Products gives you the vocabulary, frameworks, and patterns to design AI products and services that make sense for the people who use them. This domain emphasizes:

  • a shared vocabulary across design, product, and engineering,
  • what AI can actually do as a design material,
  • design methods for AI experiences that work for real people, and
  • practical frameworks you can use immediately.

Brandon Harwood is the founder of quietloudlab and creator of the AI Interaction Atlas, with a decade at IBM Innovation Studio designing human-centered AI. He focuses on helping designers build AI products that empower rather than replace.

AI Interaction Design Atlas
Behavioral design

The Behavioral Design domain gives you the psychology and neuroscience behind why people do what they do, and how to use that understanding to design experiences that are more intuitive, forgiving, and effective. This domain emphasizes:

  • designing interfaces that anticipate and recover from human error,
  • what neuroscience research means for your design decisions,
  • the ethics and effectiveness of nudging, and
  • how people actually make decisions and what that means for your work.

Susan Weinschenk is the author of 8 books that have been translated into more than 10 languages, including How To Get People To Do Stuff, and Neuro Web Design. She has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc.

Book - Susan 2
L track image

The Leadership domain gives you the frameworks and skills to lead with clarity and confidence, whether you're guiding teams through change, navigating conflict, or building the influence needed to get things done. This domain emphasizes:

  • keeping humans at the center as AI reshapes how we work,
  • developing influence that works up, down, and sideways,
  • negotiating and navigating conflict with confidence, and
  • turning a group of people into a team that does its best work together.

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. She is a Design & Product leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.

Book - Kim
SD track image

The track is continuously updated but includes:

  • How Service Design drives vision and strategy
  • What a Service Design process looks like and how to perfect it to create great service experiences
  • How to practice Service Design in agile, SAFe, or lean orgs
  • What are the most useful methods and approaches?
  • ... and more

Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).

Book
UI design and prod

The UI Design & Production domain keeps you at the leading edge of UI design practice, from advanced Figma workflows and component design to animation, AI-assisted production, and seamless developer handoff. This domain emphasizes:

  • the latest Figma features, hands-on,
  • AI workflows that help you move faster without sacrificing quality,
  • animation and motion that adds meaning rather than noise, and
  • component design that closes the gap between Figma and code.

Georgiy Chernyavsky is a Sr. Design Specialist and Figma expert at Paylocity, taking care of the full design cycle. His priors include e.g. Mastercard, Citrix, and various startups. Georgiy is also a contributing author of the book “97 Things Every UX Practitioner Should Know” (O'Reilly, 2021).

Book - Georgiy

GET STARTED

The price includes a 12-month membership with full access to all topics. Prices are exclusive of VAT. Full terms and conditions are available here.

IGNITE

499 

per seat & year

Community

999 

per seat & year

ENTERPRISE

Let’s talk!

minimum 8 seats