Join Ambition Empower!

Ambition Empower is a professional development service for everyone who’s creating innovative products and services, especially if you are in, or are aiming for, some kind of leadership position.

  • Learn straight from the industry leaders. Both in live video meetings, and through their highly curated recommendations on what to read, watch, or listen to.
  • Spend on average as little as 10 minutes per day, and still grow as a professional, and expand your skillset.
  • Expand your network. Meet people with similar challenges, and exchange experiences.
  • A membership gives you access to all tracks for one full year.


Our ambition is to empower our members – to help you and your organization to grow, both in capability and confidence. As creators and innovators you are leading the way, and we want to make sure that you have the right tools for the job.

How it works: One year, access to all the tracks

Ambition Empower consists of a number of tracks. Each track is focusing on a specific area of expertise, such as Design and Product Leadership. Following a track will, on average, take less than 10 minutes per day, and will help you get ahead, and stay ahead, on the topics that are most important to you.

  • Every track is led by one of the foremost experts within this specific area. We’re talking about THE people who wrote the books and, in many ways, defined the field that we’re all working in.
  • Each of the tracks feature live video sessions together with the track leader on a regular basis. The sessions will focus on timely (or timeless) topics that will help both you and your organization to grow. During these sessions there will be ample of opportunities to discuss these topics with the other members. The sessions are standalone, so you can still attend the next one even if you missed a couple before.
  • Between the sessions the track leaders will provide you with highly curated recommendations on important stuff to watch, read, or listen to, that on average will take you less than 10 minutes per day to finish. This way, you’ll always have something interesting and rewarding to do when you have a few minutes to spare.
  • Finally. Ambition Empower is YOUR program. You get access to ALL of the tracks. Attend as much or as little as you want or have time for. And, of course, you can influence the agenda for each track, and suggest topics that are important to you and your organization.



So far we’ve announced four tracks. Our intention is that Empower will change with the needs of it’s members, so more tracks will be added as we go… This is just the beginning.

Design + Product Leadership

Regardless of whether your focus is design or product, your job as a leader is to improve the organization’s ability to deliver the right experience. Your organization is a unique combination of life stage, industry, culture, skill levels, structure, resources, and other factors. As a leader, you have a unique combination of strengths that make some situations easier than others.

Rather than giving you a single recipe for success, this track will focus on choosing and applying the right ingredients, wherever you are.

The Design + Product Leadership track will continually adapt to the needs of the members, but likely topics include:

  • Facilitating & making better decisions
  • Adapting your team’s approach to the organization’s context & culture
  • Influencing organizational values
  • Defining & applying human-centered metrics
  • Making hiring more effective
  • Coaching people at multiple levels
  • Design Ops for scaling processes & teams
  • Influencing stakeholders outside of your team
  • Knowing your strengths as a leader (and when to lean on others)
  • Making sure your role and career are sustainable for YOU


Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. She is a Design & Product leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s as well as startup clients in varied industries, including healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. Earlier in her career, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco, for 12 years.

Strategy ❤︎ Design Research

Most designers and decision-makers would agree that research and discovery is important to design innovative and useful products and services. But few stakeholders realize the full potential. Many organizations fall into the error of doing the same type of research over and over.

In order to unleash the power of design research for continuous innovation, we have to combine methods from qualitative research, quantitative research, and theories from behavioral psychology. We must also establish processes and deliverables that meet the needs of executive decision makers, designers, and development teams.

In this track we will explore new ideas and methods for planning and conducting design research and discovery, so that you can help your organization to create more innovative solutions at a faster pace.

The Strategy ❤︎ Design Research track will continually adapt to the needs of the members, but likely topics include:

  • How to get executive stakeholders to think of research as a strategic tool
  • Most mental processing occurs unconsciously. So how do we improve research protocols to get more accurate answers to our questions?
  • How do you calculate ROI for your research plans?
  • How and why to work with specific metrics in your research
  • The benefits and the challenges of using continuous discovery
  • How to quantify qualitative data, even with few participants
  • Going beyond the interview – Including interactive activities during moderated research protocols to reach deeper insights
  • How to set learning goals for your research to drive your methods and protocol decisions
  • How to recruit “hard to get” participants – innovative ideas for recruiting
  • How to get stakeholder buy-in to the research plan ahead of time, and why this is so critical


Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits. She is the author of 8 books that have been translated to more than 10 languages, including 100 Things Every Designer Needs To Know About People, Neuro Web Design and How To Get People To Do Stuff.

AI Mastery for Design Leaders

Artificial Intelligence is rapidly becoming a fundamental part of many of the products and services we use: everything from email to vacuum cleaners to music services. Yet, if there’s one phrase that is sure to give design leaders anxiety and imposter syndrome, it’s “AI,” followed closely by its subcategory “machine learning.”

This technology is everywhere and more is coming. What is it? How do you design for it? What are the pitfalls? How do you sift through the jargon to know what’s real? How do you hire for it? The short answer is that it’s a rapidly-changing field, and these answers are changing all the time. The long answer is to join Chris Noessel, AI designer at IBM and author of “Designing Agentive Technologies: AI That Works for People,” as we try to get designers and design leaders comfortable with this new normal.

The AI Mastery for Design Leaders track will continually adapt to the needs of the members, but likely topics include:

  • Time to lean in – how to generate AI possibilities for your organization
  • What are practical, useful definitions of AI for designers? What’s hype and what’s reality?
  • So, your boss (or marketing) has asked you to “add some AI in there.” What next? How are AI design processes different from traditional design processes?
  • What is an AI Design skillset? How do you hire for it? How do you train staff?
  • How do we collaborate and what are the “boundary objects” between UX Design and Data Science?
  • How do we equip our teams to advocate for everyday AI ethics? What examples should you have on hand for discussions?
  • What are modes of agency? How do we design for them? What is conversational design?
  • How do we help ensure that the AI we put into the world doesn’t worsen inequality and community problems? Global problems? What do you do if you discover that’s part of your mandate?


Chris Noessel, designing AI solutions for IBM by day, writing books and novels on AI and sci-fi by night. No designer, anywhere on the planet, gets AI and design the way Chris does. Chris is a former leader at Cooper, San Fransisco, co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face, 4th Edition (Wiley, 2015), and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017). Recently he’s begun publishing sci-fi short stories, and he’s is currently contemplating books about meaning machines and interfaces that improve their users.

Design Ethics = Good Business

Awareness of how design can affect wellbeing is growing, acknowledging that design not only solves, but also creates problems…
As a design leader it is increasingly expected that you balance your concern for business value with the outcomes and impact of the design work that you and your team put forward. But how do you work intentionally to mitigate negative outcomes? How do you find and bring attention to the many harms that may arise? How do you resolve issues where when one group gains and another pains from the same solution?

In this track you will learn to manage ethical decision-making and lead with compassion. I will strive to provide a safe environment for you to recognise and discuss difficult choices, and offer practical tools and guidance for more easily managing those choices. Ethics may feel illusive and daunting but when managed well is a path to a more rewarding work environment and sustainable business.

The Design Ethics = Good Business track will continually adapt to the needs of the members, but likely topics include:

  • Purpose, application and value of design ethics
  • Understanding value systems and how we prioritise our actions
  • Role-related responsibilities. Holding ourselves accountable.
  • How to raise, and talk about, ethical issues within a team, and with decision-makers.
  • Supporting teams in safe and purposeful discussions around the potential for harmful impact and outcomes.
  • Performing risk analyses, perspective-shifting and impact assessments to mitigate and minimise harm.
  • The ethical benefits of co-creation, co-design and a coaching mindset
    Managing harm in real-time when the damage is done.
  • Long-term thinking and the benefits to business.


Per Axbom is a consultant in UX, accessibility and digital strategy, as well as a speaker and writer on Digital Ethics. He has spent sent the last five years reading, teaching and having conversations around all the things that lead to negative impact in digital. The purpose being to become better at building and designing digital products that promote wellbeing and mitigate harm. It’s not about hindering digital progress, Per says. It’s about choosing the best direction for it. Per is often invited to speak at international conferences. You can hear his voice as one of the two hosts on UX Podcast, follow him on Twitter, and buy his handbook Digital Compassion (2019).

More to come!

As our profession keeps developing, the number of tracks will grow, and the tracks themselves will evolve to meet the new challenges that we’re facing. This is just the beginning.

To be announced
We’ll keep this one to ourselves a bit longer. But… you’ll like it!

Your suggestion?
What would help YOU and your organization move forward? Tell us!

Pricing and info

  • The price includes a one year membership with access to ALL the tracks.
  • All prices are exclusive of VAT.
  • For more information check out the Frequently Asked Questions, or contact Jane Murray.
  • Check out the full terms and conditions here.
  • Sign up now for the best price you can get!

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Want to know more?

Contact Jane Murray, or check out the Frequently Asked Questions, to learn more about Ambition Empower.

+46 736 69 59 68