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Most economies are dominated by services. From traditional healthcare services to the latest pizza delivery services, our lives are dominated by the services we engage with.

Forward-leaning organizations are transforming their business by connecting their experience end-to-end, across digital and physical channels, to provide a true service experience. This requires going beyond the screens to create intentional, meaningful experiences and interactions across the whole customer journey.

The track continually adapts to the needs of the members but includes, e.g.:

  • How Service Design drives vision and strategy for teams and organizations.
  • What a Service Design process looks like and how to perfect it to create great service experiences.
  • How to succeed with Service Design in small start-ups, and large enterprises.
  • How to practice Service Design in an agile, SAFe, or lean organizations.
  • How do Service Designers work cross-functionally with e.g. product managers, developers, and researchers?
  • What are the most useful methods and approaches? How and when to employ them.
  • Where do Service Designers live in an organization?

Every week Pontus Wärnestål provides one hour of carefully selected recommendations on what to read, watch, or listen to stay ahead. The monthly 1h live sessions with Pontus typically start at 16:00 CET/CEST. Once you sign up, you'll receive calendar bookings well ahead of each session.

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Interested in other topics? Check out all of the Empower tracks here!

Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. With one leg in academia and the other in the industry, Pontus brings a unique perspective to his work, which is highly sought after by clients and institutions all over the world. As an Associate Professor at Halmstad University, Pontus has made significant contributions to the academic community through his research and pedagogical work. His expertise in AI and design has also led him to teach courses and speak at conferences worldwide. Pontus has helped numerous clients across a wide range of sectors to create innovative, user-centered products and services. His deep understanding of design and AI allows him to bridge the gap between these fields. Pontus is the author of the book "Designing AI-Powered Services" (Studentlitteratur, 2022), which is a human-AI-powered (!) translation of the first Swedish book on AI and design called "Design av AI-drivna tjänster" (Studentlitteratur, 2021).

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SOLO

Develop your skills together with 
all the Empower members.

€1199

/member & year

TEAM 1 yr

Stay up-to-date and grow together as a team. 

€999

/member & year

TEAM 2 yrs

Stay up-to-date and grow together as a team.

€799

/member & year

ENTERPRISE

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