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Ambition Empower is a membership community where thought leaders within product, CX and design help you and your team to grow. It is optimized for your busy life, allowing you to spend as little as one hour per week. Access to the annual Ambition Conference is included.
Check out the different tracks, and select which one(s) to follow.
Spend just one hour per week with curated content or live collaborative sessions.
Grow as an individual, with your team, and with all Empower members.
Each topic is structured into a four-week schedule, guiding you through introduction, exploration, deep dive, and reflection. By selecting topics that align with your business priorities and personal interests you can customize your learning experience.
Meet up with all the other members and share experiences, learn from inspiring speakers, and discuss current topics in product, CX, and design.
Last year’s event received an average rating of 4.5 out of 5:
“A wonderful afternoon that gave me lots of energy. A good, just-right level of ambitious agenda. You’re awesome!”
“Great job! I’m already looking forward to the next conference!”
If you’re already a member, make sure to block 19 May (Gothenburg) or 26 May (Stockholm) in your calendar.
If you’re not a member yet, now is a great time to join!
“What makes it different? That it’s easy and straight to the point. I learn a lot without wasting time.”
– Nalla Faye, Director of Design, H&M
“Ultimately, it is all about how we can build better products. Empower, and everything we learn, inspire us to explore new ways of working.”
– Maria Redström & Johanna Altenstedt, UX Research & Design, TIBCO Spotfire
The tracks are never outdated. The leaders plan the content and relevant topics two to three months ahead, both to cover what’s new and also to adapt to the needs of the members.

The track is continuously updated but includes:
Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).


The track is continuously updated but includes:
Susan Weinschenk is the author of 8 books that have been translated into more than 10 languages, including How To Get People To Do Stuff, and Neuro Web Design. She has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc.


The Business Impact and Customer Experience track is a forward-looking approach tailored for leaders, managers, and senior designers. The topics focus on pushing boundaries while staying deeply practical and strategic. This track emphasizes:
Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).


The track is continuously updated but includes:
Georgiy Chernyavsky is a Sr. Design Specialist and Figma expert at Paylocity, working with DesignOps and Design Systems. His priors include corporations such as Broadcom, Citrix and Mastercard, as well as various startups. Georgiy is also a contributing author of the book “97 Things Every UX Practitioner Should Know”, holds a patent for a keyboard accessible web code editor, and is an amateur backyard farmer.


The track is continuously updated but includes:
Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. She is a Design & Product leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.


The track is continuously updated but includes:
Kim Goodwin is the author of the bestselling book Designing for the Digital Age. She is a Design and Product Leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.


The track is continuously updated but includes:
Steve Portigal is the author of the classic Interviewing Users. He helps organizations build mature user research practices. He’s worked with professional audio gear, medical information systems, and much more. He is also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.


The track is continuously updated but includes:
Georgiy Chernyavsky is a Sr. Design Specialist and Figma expert at Mastercard, taking care of the full design cycle. His priors include e.g. Broadcom, Citrix, and various startups. Georgiy is also a contributing author of the book “97 Things Every UX Practitioner Should Know” (O'Reilly, 2021).


The track is continuously updated but includes:
Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).

The price includes a 12-month membership with full access to all topics. Prices are exclusive of VAT. Full terms and conditions are available here.
per seat & year
per seat & year
minimum 8 seats
Check out the Frequently asked questions, or contact Jane Murray at , or +46 736 69 59 68
We help organizations of all sizes grow, from building first product and design capabilities to strengthening world-class teams. Wherever you are on the journey, we’ll help you turn ambition into results.
We help designers and innovative organizations to grow – both in capability and confidence. Sounds interesting? Sign up for our newsletter, and let’s keep in touch.