PROFESSIONAL DEVELOPMENT THAT WORKS

HOW IT WORKS

Ambition Empower is a membership community where thought leaders within product, CX and design help you and your team to grow. It is optimized for your busy life, allowing you to spend as little as one hour per week. Access to the annual Ambition Conference is included.

Check out the different tracks, and select which one(s) to follow.

Spend just one hour per week with curated content or live collaborative sessions.

Grow as an individual, with your team, and with all Empower members.

IN JUST ONE HOUR PER WEEK YOU WILL

PICK YOUR TOPICS

Each topic is structured into a four-week schedule, guiding you through introduction, exploration, deep dive, and reflection. By selecting topics that align with your business priorities and personal interests you can customize your learning experience.

MEET AT THE AMBITION CONFERENCE

Photo from The Ambition Conference 2025 in Stockholm
Photo from The Ambition Conference 2025 in Stockholm

Meet up with all the other members and share experiences, learn from inspiring speakers, and discuss current topics in product, CX, and design.

Last year’s event received an average rating of 4.5 out of 5:

“A wonderful afternoon that gave me lots of energy. A good, just-right level of ambitious agenda. You’re awesome!”

“Great job! I’m already looking forward to the next conference!”

If you’re already a member, make sure to block 19 May (Gothenburg) or 26 May (Stockholm) in your calendar.

If you’re not a member yet, now is a great time to join! 

WHAT OTHERS SAY

“What makes it different? That it’s easy and straight to the point. I learn a lot 
without wasting time.”

– Nalla Faye, Director of Design, H&M

“Ultimately, it is all about how we can build better products. Empower, and everything we learn, inspire us to explore new ways of working.”

– Maria Redström & Johanna Altenstedt, UX Research & Design, TIBCO Spotfire

LEARN FROM THE VERY BEST

The tracks are never outdated. The leaders plan the content and relevant topics two to three months ahead, both to cover what’s new and also to adapt to the needs of the members.

AI2 Track image (1)

The track is continuously updated but includes:

  • How to use AI-powered design to enhance overall user experience and customer satisfaction
  • Organizational values and ethical use of AI
  • How to continuously improve your design practice
  • Use cases for generative and other types of AI
  • AI-powered UX design to differentiate your business
  • ... and more

Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).

Book
Behavioral design

The track is continuously updated but includes:

  • How to design to encourage particular decisions
  • The impact of social norms and how to use them in design
  • How wording and images affect the urge to take action
  • How to design for habit formation
  • Why gamification often fails and what to do about it
  • System 1 and System 2 thinking and how to design for them
  • ... and more

Susan Weinschenk is the author of 8 books that have been translated into more than 10 languages, including How To Get People To Do Stuff, and Neuro Web Design. She has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc.

Book - Susan 2
Business Impact and CX

The Business Impact and Customer Experience track is a forward-looking approach tailored for leaders, managers, and senior designers. The topics focus on pushing boundaries while staying deeply practical and strategic. This track emphasizes:

  • experience innovation,
  • ecosystem thinking,
  • ethical leadership, and
  • new paradigms for business success.

Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).

Book
Property 1=track image

The track is continuously updated but includes:

  • Foundations of DesignOps
  • Collaboration Across Teams
  • Metrics and Measuring Design impact
  • Scaling Design Teams
  • Design Systems and Governance
  • The Future of DesignOps
  • ... and more

Georgiy Chernyavsky is a Sr. Design Specialist and Figma expert at Paylocity, working with DesignOps and Design Systems. His priors include corporations such as Broadcom, Citrix and Mastercard, as well as various startups. Georgiy is also a contributing author of the book “97 Things Every UX Practitioner Should Know”, holds a patent for a keyboard accessible web code editor, and is an amateur backyard farmer.

UI Book
L track image

The track is continuously updated but includes:

  • Facilitating & making better decisions
  • Adapting your team’s approach to the organization’s culture
  • Influencing stakeholders and organizational values
  • Hiring effectively, and coaching people at multiple levels
  • Design Ops for scaling processes & teams
  • ... and more

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. She is a Design & Product leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.

Book - Kim
Product Management with Kim Goodwin

The track is continuously updated but includes:

  • Getting strategic decisions right. Audiences, revenue models, etc.
  • Leadership & negotiation. Turning a group of people into a team.
  • Measuring success. Assembling a portfolio of metrics and OKRs.
  • Strategies for developing and communicating roadmaps.
  • Agility meets reality. The balance between planning and learning.
  • MVPs, experiments, and scope. Creating efficient learning loops.
  • ... and more

Kim Goodwin is the author of the bestselling book Designing for the Digital Age. She is a Design and Product Leadership consultant and executive, providing creative leadership and management consulting for Fortune 500s and startup clients in various industries.

Book - Kim
DR2 Track image

The track is continuously updated but includes:

  • Having an impact with user research
  • Driving demand and buy-in for user research
  • Focusing limited user research resources on the right problems and opportunities
  • User research leadership
  • Trying to define quality in user research
  • Research operations
  • ... and more

Steve Portigal is the author of the classic Interviewing Users. He helps organizations build mature user research practices. He’s worked with professional audio gear, medical information systems, and much more. He is also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.

DesignResearch_Book
Property 1=track image

The track is continuously updated but includes:

  • Good Figma habits that make you more efficient
  • Creating UI design that can easily be implemented by developers
  • Working with a team, even if you are the only designer
  • How to make reusable components that make sense
  • How to create realistic prototypes and where to test them
  • ... and more

Georgiy Chernyavsky is a Sr. Design Specialist and Figma expert at Mastercard, taking care of the full design cycle. His priors include e.g. Broadcom, Citrix, and various startups. Georgiy is also a contributing author of the book “97 Things Every UX Practitioner Should Know” (O'Reilly, 2021).

Book - Georgiy
SD track image

The track is continuously updated but includes:

  • How Service Design drives vision and strategy
  • What a Service Design process looks like and how to perfect it to create great service experiences
  • How to practice Service Design in agile, SAFe, or lean orgs
  • What are the most useful methods and approaches?
  • ... and more

Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. Pontus is also the author of the book "Designing AI-Powered Services" (2022).

Book

GET STARTED

The price includes a 12-month membership with full access to all topics. Prices are exclusive of VAT. Full terms and conditions are available here.

IGNITE

499 

per seat & year

Community

999 

per seat & year

ENTERPRISE

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minimum 8 seats