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As organizations continue to adopt artificial intelligence (AI), it has become a critical element in the design of products and services. From e-commerce to factory floors to administration systems and autonomous vehicles, AI is being integrated almost everywhere.
Designing for successful AI-powered services can be daunting, as AI technology is rapidly changing and evolving. Business leaders may even experience anxiety and imposter syndrome regarding AI.
The AI track at Ambition continues to push the boundaries for integrating AI for business impact. We adapt to the group's needs, but we will explore how UX design, service design, and circularity relate to different AI modes. Generating AI possibilities for an organization requires practical, applicable definitions that distinguish hype from reality. An AI + design skillset is necessary, and businesses must understand how to operate at the intersections between tech, design, and business.
Collaboration between design and data science is critical when integrating AI. Teams must work together to advocate for everyday AI ethics and design modes of agency. Conversational design, in particular, is a vital consideration in the AI design process.
The track continually adapts to the needs of the members but includes, e.g.:
Interested in other topics? Check out all of the Empower tracks here!
Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. With one leg in academia and the other in the industry, Pontus brings a unique perspective to his work, which is highly sought after by clients and institutions all over the world. As an Associate Professor at Halmstad University, Pontus has made significant contributions to the academic community through his research and pedagogical work. His expertise in AI and design has also led him to teach courses and speak at conferences worldwide. Pontus has helped numerous clients across a wide range of sectors to create innovative, user-centered products and services. His deep understanding of design and AI allows him to bridge the gap between these fields. Pontus is the author of the book “Designing AI-Powered Services” (Studentlitteratur, 2022), which is a human-AI-powered (!) translation of the first Swedish book on AI and design called “Design av AI-drivna tjänster” (Studentlitteratur, 2021).
The price includes a 12-month membership with full access to all the tracks. Prices are exclusive of VAT. Full terms and conditions are available here.
€ 1199
per member & year
1 membership
App & web access
General onboarding
Grow together as a team and improve your way of working.
€ 999
per member & year
2+ memberships
App & web access
General onboarding
Unlock continuous development for the whole organization.
Let’s talk!
10+ memberships
App & web access
Tailored onboarding
Coaching to maximize the value of Empower
Check out the Frequently asked questions, or contact Jane Murray at , or +46 736 69 59 68
We help designers and innovative organizations to grow – both in capability and confidence.
We help designers and innovative organizations to grow – both in capability and confidence. Sounds interesting? Sign up for our newsletter, and let’s keep in touch.