AI and Design with Pontus Wärnestål

As organizations continue to adopt artificial intelligence (AI), it has become a critical element in the design of products and services. From e-commerce to factory floors to administration systems and autonomous vehicles, AI is being integrated almost everywhere.

Designing for successful AI-powered services can be daunting, as AI technology is rapidly changing and evolving. Business leaders may even experience anxiety and imposter syndrome regarding AI.

The AI track at Ambition continues to push the boundaries for integrating AI for business impact. We adapt to the group's needs, but we will explore how UX design, service design, and circularity relate to different AI modes. Generating AI possibilities for an organization requires practical, applicable definitions that distinguish hype from reality. An AI + design skillset is necessary, and businesses must understand how to operate at the intersections between tech, design, and business.

Collaboration between design and data science is critical when integrating AI. Teams must work together to advocate for everyday AI ethics and design modes of agency. Conversational design, in particular, is a vital consideration in the AI design process.

The track continually adapts to the needs of the members but includes, e.g.:

  • How to ensure that AI-powered UX design enhances the overall user experience and meets the needs of your customers
  • How to ensure that AI is used ethically and aligned with your organization's values
  • How to stay up-to-date with rapidly evolving AI technology and incorporate new developments into your existing design practice
  • How to measure the success of AI-powered UX design in terms of customer satisfaction, engagement, and retention
  • How to ensure that AI-powered UX design is accessible and inclusive for all users, regardless of ability or demographics
  • How to stay ahead of the competition by using AI-powered UX design to differentiate your business and create a unique value proposition for your customers
  • ...

Interested in other topics? Check out all of the Empower tracks here!

Pontus Wärnestål (Ph.D.) is a leading figure in AI and design, with over twenty years of experience in UX and Service Design. With one leg in academia and the other in the industry, Pontus brings a unique perspective to his work, which is highly sought after by clients and institutions all over the world. As an Associate Professor at Halmstad University, Pontus has made significant contributions to the academic community through his research and pedagogical work. His expertise in AI and design has also led him to teach courses and speak at conferences worldwide. Pontus has helped numerous clients across a wide range of sectors to create innovative, user-centered products and services. His deep understanding of design and AI allows him to bridge the gap between these fields. Pontus is the author of the book “Designing AI-Powered Services” (Studentlitteratur, 2022), which is a human-AI-powered (!) translation of the first Swedish book on AI and design called “Design av AI-drivna tjänster” (Studentlitteratur, 2021).


The price includes a 12-month membership with full access to all the tracks. Prices are exclusive of VAT. Full terms and conditions are available here.


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