Knowledge about nudging, gamification, and behavioral psychology is essential. The more you and your team know and understand people and behavior, the better products and services you can create, and the more you can motivate people to take action.

New research on brain science and behavioral science has expanded our understanding of ourselves. In this track, we will explore both the foundational and latest research in behavioral psychology and how to apply that to our work.

Topics will e.g. include:

  • How to design to encourage particular decisions
  • The impact of social norms and how to use them in your designs
  • Unconscious instincts and how your messaging, wording, and images might affect the urge to take action
  • Habit formation and conditioned responses – how actions become habitual, and how to design for habit formation
  • When rewards do and don’t work, why gamification often fails and what to do about it
  • How to encourage the desire for mastery as a motivator through your design decisions
  • Why some things grab our attention and others don’t, and how to design to get attention
  • Generational differences in thinking and behavior and their impact on the design decisions you make
  • System 1 and System 2 thinking and how to design for one vs. the other

...

Interested in other topics? Check out all of the Empower tracks here!

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point. Susan consults with Fortune 1000 companies, start-ups, governments and non-profits. She is the author of 8 books that have been translated to more than 10 languages, including 100 Things Every Designer Needs To Know About People, Neuro Web Design and How To Get People To Do Stuff.

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The price includes a 12-month membership with access to ALL the tracks, including all the online meetings, and all of the curated recommendations. Prices are exclusive of VAT. Full terms and conditions are available here.

SOLO

Develop your skills together with 
all the Empower members.

€ 1199

per member & year

TEAM

Grow together as a team 
and improve your way of working.

€ 999

per member & year

ENTERPRISE

Unlock continuous development 
for the whole organization.

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