Åsa Wendel

Welcome Åsa Wendel!

🦄 BUILDING A DREAM TEAM! Say hi to Åsa Wendel! Apart from creating the best professional development program for design and product leaders, as well as senior designers, we’re also bildning a small, tight, and highly skilled team of consultants who can help both organizations and individuals to grow.

Åsa Wendel is a doer and a fantastic business developer with a clear focus on customer driven innovation. Above all, Åsa is a master when it comes to managing the complexity and the challenges that are common in large, global, organizations, and in the public sector. Most recently she’s worked with the City of Gothenburg, Sweden, helping them to steer projects towards desired business outcomes. In her 20-year career Åsa has, among other things, led the development of a global, prized, intranet, with more than 55.000 users, and developed web solutions for some of Sweden’s largest corporations.

We’re so incredibly happy that Åsa is joining Ambition! 🙌

Welcome Åsa! ❤️

Logo update!

So… we got rid of the Helvetica “A”, and got our first real logo! Two months ago we asked for your input on LinkedIn, and boy did we get it! THANK YOU! 437 votes and 91 comments – ranging from raging praise to slightly worried messages about how to really figure out and express brand identity.

Well, to me, everything is work-in-progress, and there’s no such thing as a final version. It’s about continuous learning. It’s about having the courage to do things, to listen with intent to really understand, to reflect, adjust – and develop as quick as you can. It’s about a constant strive for something better. It’s about Ambition.

The logo? Our mission is to empower the world’s designers. We help designers and innovative organisations to grow, both in capability and confidence. We’re moving fast – onward, forward, and just like the designers and organisations we work with – upward. Also, continuous learning is at our absolute core, and if you tilt your head slightly to the right, and you’ll see how the A, with the shadow, forms an infinity loop, illustrating just that. I love it!

Boris and Anders – THANKS for excellent work! I’m really happy with this, our first version of our logo. May it live… until we come up with something even better. 😘

Join Ambition!

Looking for a new job in Gothenburg, Sweden? At Ambition, we empower the world’s designers. We help designers and innovative organizations to grow – both in capability and in confidence.

With our unique (soon to be launched) professional development program, designers and leaders can stay on top of their game. Through our consulting services, we help organizations evolve and build their own capabilities. And, with our matchmaking solution, we help our clients find the right designers, and the world’s designers find their next opportunity.

  • Is building and leading design teams, and helping both people and organizations to grow, your thing?
  • Are you a DesignLeadership, ProductManagement, DesignThinking, ServiceDesign, UXStrategy, ChangeManagement, AgileUX, and/or DesignOps maestro?
  • Are you comfortable on stage, leading workshops, and coaching?
  • Are you fluent in written and spoken Swedish and English?

Then, we just might be a perfect match!

We’re full of energy, slightly stubborn, candid, professional, relaxed, we love to learn, collaborate, and laugh. Also, we’re just getting started, so you’ll have lots of opportunities to make Ambition into a place after your own heart.

Curious? Send a message to , and let’s take it from there! 🙌

Nathalie Tindsjö joins Ambition

Nathalie Tindsjö – Welcome to Ambition! Design is moving to the core of almost every business. Nathalie is a truly unique leader – smart, brave, quick, structured, empathic, and fun. She’s also generous with her experience, and can guide both the smallest startup, and the largest multi-billion corporation, and help them evolve.

Nathalie – we’re so looking forward to working with you! Welcome to Ambition!

Anders Thid joins the team!

We’re growing! Anders Thid joins the team! As design- and development teams are growing, efficiency and governance is becoming critical. Anders is better at setting up effective design systems, toolchains, and collaborations than anyone I know. On top of that he’s a crazy good designer, and a fantastic human being.

Welcome Anders! We’re all so happy to be working with you again!

Welcome Cecilia Brunemark!

Say hi to Cecilia Brunemark! Cecilia is joining Ambition, and both Jane and I are so happy to have her onboard! Cecilia is, hands down, one of the best leaders we’ve ever worked with. Her ability to really see colleagues, and help clients succeed, is simply unparalleled.

Cecilia and I have known each other longer, but most recently we’ve worked together at inUse, where Cecilia was leading the Gothenburg office. Before that she was a Senior Project Manager at Framfab/LBi (now Digitas UK).

Welcome Cecilia! Let’s make magic!

Jane Murray and Johan Berndtsson

Say hi to Ambition!

Designers, product managers, digital innovators… Imagine a way for you and your whole team to not just get on top, but STAY ON TOP, of the topics that really matter; Leadership, DesignOps, Service Innovation, Ethics, Behavioural Design, UX, Research, Business Design, Prototyping, and more.

Imagine meeting some of the industry’s very best, and having insightful conversations with others who share the same challenges as you. Imagine this happening EVERY WEEK.

Imagine where that would take you. Imagine where that would take your organisation.

Professional development is broken. We’re here to fix it.

Say hi to Ambition!

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